Ranking well in Germany buys you nothing at all in France or Spain. Different competitors, different search habits, different words for the same product. An international SEO agency therefore does not start with translation, it starts with the question of which market pays off for you and how far ahead the providers already sitting at the top are. Only once that answer is in place is the effort for technology, content and authority worth spending. Semtrix sees itself as a Global Search agency: we take care of every place where somebody searches for what you offer, and that expressly includes markets outside Germany.
An international SEO agency looks after a company's search engine optimization in several countries and languages at the same time. It researches its own search terms for each target market instead of translating the German ones, it decides whether one domain, subdirectories or separate country domains are the right structure, and it makes sure search engines assign every language version to the right audience. On top of that come content written by people from the market in question, mentions and links from the country itself, and reporting that shows each country separately. The difference from national search engine optimization lies less in the individual measures than in the order: first you decide which markets are worth it, then you build.
Semtrix works four target markets with their own pages and their own specialists on the ground: France, Spain, Italy and England. The German market runs through the SEO agency, because it concerns the whole domain and needs no country page of its own. What stays the same in every market is the craft underneath: technology, content and authority. What differs are the terms, the competition and the question of who writes the copy.
