Privacy Policy

We are pleased that you are visiting our website. The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you here about which of your personal data we collect when you visit our website and for what purposes this data is used.

This Privacy Policy applies to the online services of Semtrix GmbH, which can be accessed under the domain semtrix.de as well as its various subdomains ("our website").

for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

Semtrix GmbH
Am Wehrhahn 100
40211 Düsseldorf DE

Datenschutz Ruhr GmbH
Hauptstr. 2
45219 Essen DE
Björn Leineweber
leineweber@datenschutz-ruhr.de

This Privacy Policy fulfills the legal requirements for transparency in the processing of personal data. Personal data is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, your age, your address, your phone number, your date of birth, your email address, your IP address, or user behavior when visiting a website. Information that cannot be linked to you as a person (or only with disproportionate effort), for example through anonymization, does not constitute personal data. The processing of personal data (e.g., collecting, querying, using, storing, or transmitting it) always requires a legal basis and a defined purpose.

Stored personal data is deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further retention of the data. We inform you of the specific retention periods or criteria for retention within the individual processing operations. Irrespective of this, in individual cases we store your personal data for the assertion, exercise, or defense of legal claims and where statutory retention obligations apply.

We only disclose your personal data, which we process on our website, to third parties where this is necessary to fulfill the purposes and is covered, in the individual case, by the legal basis (e.g., consent or the safeguarding of legitimate interests). In addition, in individual cases we disclose personal data to third parties where this serves the assertion, exercise, or defense of legal claims. Possible recipients may then include, for example, law enforcement authorities, lawyers, auditors, courts, etc.

To the extent we engage service providers to operate our website who process personal data on our behalf under a data processing agreement pursuant to Art. 28 GDPR, these may be recipients of your personal data. Further information on the use of processors and web services can be found in the overview of the individual processing operations.

Cookies are small text files that we send to your device's browser and store there during your visit to our website. As an alternative to using cookies, information can also be stored in your browser's local storage. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, on the other hand, enable us to carry out various analyses, allowing us, for example, to recognize the browser you use when you revisit our website and to transmit various information to us (non-essential cookies). Among other things, cookies allow us to make our website more user-friendly and effective for you, for instance by tracking your use of our website and determining your preferred settings (e.g., country and language settings). Where third parties process information via cookies, they collect this information directly through your browser. Cookies do not cause any damage to your device. They cannot execute programs and cannot contain viruses.

We inform you about the respective services for which we use cookies within the individual processing operations. Detailed information on the cookies used can be found in the cookie settings or the consent manager of this website.

Subject to the requirements of the statutory provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

Below, we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data, and the respective retention period. No automated decision-making in individual cases, including profiling, takes place.

When you access and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is temporarily stored in a so-called log file:

[Our website is not hosted by us but by a service provider who processes the aforementioned data on our behalf pursuant to Art. 28 GDPR for this purpose.]

The processing takes place to safeguard our predominant legitimate interest in displaying our website and ensuring security and stability, pursuant to Art. 6(1)(f) GDPR. The collection of data and its storage in log files is absolutely necessary for the operation of the website. There is no right to object to this processing due to the exception under Art. 21(1) GDPR. Where the further storage of log files is required by law, the processing is carried out on the basis of Art. 6(1)(c) GDPR. There is no statutory or contractual obligation to provide the data; however, accessing our website is technically not possible without providing this data.

The aforementioned data is stored for the duration of the display of the website [and, for technical reasons beyond that, for a maximum of [7 days]].

On our website, we offer you the option of contacting us via a provided form. The information collected via mandatory fields is required in order to process your request. In addition, you may voluntarily provide additional information that you consider necessary for processing your contact request.

When using the contact form, your personal data is not disclosed to third parties.

The processing of your data through the use of our contact form takes place for the purpose of communication and processing your request, on the basis of your consent pursuant to Art. 6(1)(a) GDPR. To the extent your request relates to an existing contractual relationship with us, the processing takes place for the purpose of contract performance pursuant to Art. 6(1)(b) GDPR. There is no statutory or contractual obligation to provide your data; however, processing your request is not possible without the information from the mandatory fields. Should you not wish to provide this data, please contact us by other means.

To the extent you use the contact form on the basis of your consent, we store the data collected for each request for a period of three years, beginning upon completion of your request or until you withdraw your consent.

[Should you use the contact form within the context of a contractual relationship, we store the data collected for each request for a period of [three years] from the end of the contractual relationship.]

If you register on our website to receive our newsletter, we collect your email address [as well as your name…] and store this information together with the date of registration and your IP address. You will then receive an email in which you must confirm your newsletter registration (double opt-in). Should you not confirm your registration within [XX hours], it automatically expires and the data is not processed for sending the newsletter.

[The newsletter is sent directly by us. Your data is not disclosed to third parties or processors within the meaning of Art. 28 GDPR.][To send the newsletter, we use a service provided by [service provider], who processes your personal data on our behalf pursuant to Art. 28 GDPR. Your data is not disclosed to third parties.]

We process your data for the purpose of sending the newsletter on the basis of your consent pursuant to Art. 6(1)(a) GDPR. By unsubscribing from the newsletter, you may withdraw your consent at any time with effect for the future pursuant to Art. 7(3) GDPR. There is no statutory or contractual obligation to provide your data; however, sending the newsletter is not possible without providing your data.

After registering for the newsletter, we store the data for a maximum of [XX hours] until registration is confirmed. After successful confirmation, we store your data until you withdraw your consent (unsubscribing from the newsletter) [and, for technical reasons beyond that, for a maximum of [7 days]].

We have integrated Bing Ads on our website. Bing Ads is a service of Microsoft Corporation used to display targeted advertising to users. Bing Ads uses cookies and other browser technologies to analyze user behavior and recognize users.

Bing Ads collects information about visitor behavior across various websites. This information is used to optimize the relevance of advertising. Furthermore, Bing Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identifying features such as your user agent are transmitted to the provider.

In this case, your data is disclosed to the operator of Bing Ads, Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, United States.

The use of Bing Ads is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

The specific retention period of the processed data cannot be influenced by us but is determined by Microsoft Corporation. Further information can be found in the privacy policy for Bing Ads: https://privacy.microsoft.com/de-de/privacystatement.

We use Bing Pixel from Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, United States, to create so-called Custom Audiences, i.e., to segment visitor groups of our online services, determine conversion rates, and subsequently optimize them. This occurs in particular when you interact with advertisements we have placed with Microsoft Corporation.

The use of Bing Pixel is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

The specific retention period of the processed data cannot be influenced by us but is determined by Microsoft Corporation. Further information can be found in the privacy policy for Bing Pixel: https://privacy.microsoft.com/en-us/privacystatement.

We have integrated Clarity on our website. Clarity is a service of Microsoft Corporation and provides optimization tools that analyze the behavior and feedback of our website's users through analytics and feedback tools.

Clarity uses cookies and other browser technologies to analyze user behavior and recognize users.

Among other things, this information is used to compile reports on website activity and to statistically evaluate visitor data. Furthermore, Clarity records clicks, mouse movements, and scroll depth in order to create so-called heatmaps and session replays.

In this case, your data is disclosed to the operator of Clarity, Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, United States.

The use of Clarity is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

The specific retention period of the processed data cannot be influenced by us but is determined by Microsoft Corporation. Further information can be found in the privacy policy for Clarity: https://privacy.microsoft.com/en-us/privacystatement.

We have integrated Google Ads on our website. Google Ads is a service of Google Ireland Limited used to display targeted advertising to users. Google Ads uses cookies and other browser technologies to analyze user behavior and recognize users.

Google Ads collects information about visitor behavior across various websites. This information is used to optimize the relevance of advertising. Furthermore, Google Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identifying features such as your user agent are transmitted to the provider.

If you are registered with a Google Ireland Limited service, Google Ads can associate the visit with your account. Even if you are not registered with Google Ireland Limited or are not logged in, it is possible that the provider determines and stores your IP address and other identifying features.

In this case, your data is disclosed to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The use of Google Ads is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

The specific retention period of the processed data cannot be influenced by us but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Ads: https://policies.google.com/privacy.

We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as an analytics service for the statistical evaluation of our online services. This includes, for example, the number of views of our online services, subpages visited, and the length of time visitors spend on the site.

Google Analytics uses cookies and other browser technologies to analyze user behavior and recognize users.

Among other things, this information is used to compile reports on website activity.

The use of Google Analytics is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

The specific retention period of the processed data cannot be influenced by us but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Analytics: https://policies.google.com/privacy.

We have integrated components of DoubleClick by Google on our website. DoubleClick is a brand of Google under which specialized online marketing solutions are primarily marketed to advertising agencies and publishers. With every impression as well as with clicks or other activities, DoubleClick by Google transmits data to the DoubleClick server.

Each of these data transmissions triggers a cookie request to the browser of the data subject. If the browser accepts this request, DoubleClick places a cookie in your browser.

DoubleClick uses a cookie ID that is required for handling the technical process. The cookie ID is needed, for example, to display an advertisement in a browser. Using the cookie ID, DoubleClick can also record which advertisements have already been shown in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions. Conversions are recorded, for example, when a user was previously shown a DoubleClick advertisement and subsequently makes a purchase on the advertiser's website using the same internet browser.

A DoubleClick cookie does not contain any personal data but may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns you have already come into contact with on other websites. Within the scope of this service, Google obtains data that also serves Google in preparing commission statements. Among other things, Google can track that you have clicked on certain links on our website. In this case, your data is disclosed to the operator of DoubleClick, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Further information and the applicable privacy provisions of DoubleClick by Google can be accessed at https://policies.google.com/privacy.

We process your data with the help of the DoubleClick cookie for the purpose of optimizing and displaying advertising, on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. You give your consent through your cookie settings (cookie banner / consent manager), through which you may also withdraw your consent at any time with effect for the future pursuant to Art. 7(3) GDPR. The cookie is used, among other things, to place and display user-relevant advertising and to create or improve reports on advertising campaigns. Furthermore, the cookie serves to avoid repeated display of the same advertisement. Each time you access one of the individual pages of our website on which a DoubleClick component has been integrated, your browser is automatically prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and commission billing. There is no statutory or contractual obligation to provide your data. If you do not give us your consent, visiting our website is possible without restriction; however, not all functions may be fully available.

The specific retention period of the processed data cannot be influenced by us but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google DoubleClick: https://policies.google.com/privacy.

We use Google Fonts from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as a service for providing fonts for our online offering. To retrieve these fonts, your device establishes a connection to Google Ireland Limited's servers, in the course of which your IP address is transmitted.

The use of Google Fonts is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

We have no influence over the specific retention period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Fonts: https://policies.google.com/privacy.

We use Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags via an interface and allows us to control the precise integration of services on our website.

This allows us to flexibly integrate additional services in order to evaluate users' access to our website.

The use of Google Tag Manager is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

We have no influence over the specific retention period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.

We have integrated components of Google reCAPTCHA on our website. Google reCAPTCHA is a service of Google Ireland Limited and enables us to distinguish whether a contact request originates from a natural person or is generated automatically by a program. When you access this content, your device establishes a connection to the servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, in the course of which your IP address and, where applicable, browser data such as your user agent are transmitted. Furthermore, Google reCAPTCHA records the dwell time and mouse movements of the user in order to distinguish automated requests from human ones. This data is processed exclusively for the purposes stated above and to maintain the security and functionality of Google reCAPTCHA.

The use of Google reCAPTCHA is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

We have no influence over the specific retention period of the processed data; this is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google reCAPTCHA: https://policies.google.com/privacy?hl=en-US.

We have integrated Hotjar Behavior Analytics on our website. Hotjar Behavior Analytics is a service of Hotjar Ltd. and provides optimization tools that analyze the behavior and feedback of our website's users through analysis and feedback tools.

Hotjar Behavior Analytics uses cookies and other browser technologies to evaluate user behavior and recognize users.

This information is used, among other things, to compile reports on website activity and to statistically evaluate visitor data. Furthermore, Hotjar Behavior Analytics records clicks, mouse movements and scroll depths in order to create so-called heatmaps and session replays.

Your data is in this case disclosed to the operator of Hotjar Behavior Analytics, Hotjar Ltd., Hotjar Ltd, Level 2, St Julians Business Centre 3 Elia Zammit Street St Julians STJ 3155 Malta.

The use of Hotjar Behavior Analytics is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

We have no influence over the specific retention period of the processed data; this is determined by Hotjar Ltd. Further information can be found in the privacy policy for Hotjar Behavior Analytics: https://www.hotjar.com/privacy/.

We use Hotjar CDN for the proper delivery of our website's content. Hotjar CDN is a service of Hotjar Ltd., which functions on our website as a Content Delivery Network (CDN) to ensure the functionality of other services of Hotjar Ltd. You can find a separate section on those services in this privacy policy. This section concerns only the use of the CDN.

A CDN helps to deliver content of our online offering, in particular files such as graphics or scripts, more quickly with the help of regionally or internationally distributed servers. When you access this content, your device establishes a connection to the servers of Hotjar Ltd., Hotjar Ltd, Level 2, St Julians Business Centre 3 Elia Zammit Street St Julians STJ 3155 Malta, in the course of which your IP address and, where applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the purposes stated above and to maintain the security and functionality of Hotjar CDN.

The use of the Content Delivery Network is based on our legitimate interests, i.e., an interest in the secure and efficient provision and optimization of our online offering pursuant to Art. 6(1)(f) GDPR.

We have no influence over the specific retention period of the processed data; this is determined by Hotjar Ltd. Further information can be found in the privacy policy for Hotjar CDN: https://www.hotjar.com/privacy/.

We have integrated IntelliAd on our website. IntelliAd is a service of diva-e Products GmbH that displays targeted advertising to users. IntelliAd uses cookies and other browser technologies to evaluate user behavior and recognize users. IntelliAd collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, IntelliAd delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identifying features such as your user agent are transmitted to the provider. Your data is in this case disclosed to the operator of IntelliAd, diva-e Products GmbH, St. Martin Str. 78 (Gebäude BT3/EG), 81541 Munich, Germany.

Web tracking technologies are used to create pseudonymized user profiles. These profiles cannot be linked to you as a natural person, but serve, for example, for segmentation when displaying advertisements.

The use of IntelliAd is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

We have no influence over the specific retention period of the processed data; this is determined by diva-e Products GmbH. Further information can be found in the privacy policy for IntelliAd: https://www.diva-e.com/de/datenschutz/.

We have integrated Usercentrics on our website. Usercentrics is a consent management solution of Usercentrics GmbH, Rosental 4, 80331 Munich, Germany, with which consent to the storage of cookies can be obtained and documented. Usercentrics uses cookies or other web technologies to recognize users and to store the consent granted or withdrawn.

The service is used in order to obtain the legally required consent for the use of cookies, pursuant to Art. 6(1)(c) GDPR.

We have no influence over the specific retention period of the processed data; this is determined by Usercentrics GmbH. Further information can be found in the privacy policy for Usercentrics: https://usercentrics.com/privacy-policy/.

We have integrated YouTube NoCookie on our website. YouTube NoCookie is a component of the video platform of YouTube, LLC, on which users can upload content, share it over the internet, and receive detailed statistics.

YouTube NoCookie allows us to integrate content from the platform into our website.

YouTube NoCookie uses cookies and other browser technologies to evaluate user behavior, recognize users, and create user profiles. This information is used, among other things, to analyze the activity of the viewed content and compile reports. If a user is registered with YouTube, LLC, YouTube NoCookie can associate the videos played with their profile.

When you access this content, your device establishes a connection to the servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, in the course of which your IP address and, where applicable, browser data such as your user agent are transmitted.

The use of the service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

We have no influence over the specific retention period of the processed data; this is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube NoCookie: https://policies.google.com/privacy.

We have integrated YouTube Video on our website. YouTube Video is a component of the video platform of YouTube, LLC, on which users can upload content, share it over the internet, and receive detailed statistics.

YouTube Video allows us to integrate content from the platform into our website.

YouTube Video uses cookies and other browser technologies to evaluate user behavior, recognize users, and create user profiles. This information is used, among other things, to analyze the activity of the viewed content and compile reports. If a user is registered with YouTube, LLC, YouTube Video can associate the videos played with their profile.

When you access this content, your device establishes a connection to the servers of YouTube, LLC, Google Ireland Limited, Gordon House, Barrow Street Dublin 4 Ireland, in the course of which your IP address and, where applicable, browser data such as your user agent are transmitted.

The use of the service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG.

We have no influence over the specific retention period of the processed data; this is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube Video: https://policies.google.com/privacy.

On this website, data is collected and stored for marketing, market research and optimization purposes using SalesViewer® technology from SalesViewer® GmbH, on the basis of the legitimate interests of the website operator (Art. 6(1)(f) GDPR).

For this purpose, a JavaScript-based code is used, which serves to collect company-related data and its corresponding use. The data collected using this technology is encrypted using a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify the visitor to this website.

The data stored as part of SalesViewer® is deleted as soon as it is no longer required for its intended purpose and no statutory retention obligations stand in the way of deletion.

You may object to the collection and storage of data at any time with effect for the future by clicking this link https://www.salesviewer.com/opt-out to prevent future collection by SalesViewer® on this website. An opt-out cookie for this website will then be placed on your device. If you delete your cookies in this browser, you will need to click this link again.

This website uses the tool Mouseflow. The provider is Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. Mouseflow is a tool for analyzing your user behavior on this website. For this purpose, cookies are set in your browser.

With Mouseflow, we can record, among other things, your mouse and scroll movements, keyboard input, use of form and rating fields, referrer URLs, and IP addresses (optional). Mouseflow can also determine how long you remained with the mouse pointer at a particular location. So-called heatmaps are created from this information, which can be used to determine which areas of the website are preferentially viewed by website visitors. Furthermore, we can determine how long you remained on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).

These processing operations take place exclusively upon the granting of explicit consent pursuant to Art. 6(1)(a) GDPR. Retention period: We store the data for a period of up to 3 years. Further information on Mouseflow can be found at: https://mouseflow.com/legal/visitor/.

We use Mouseflow CDN for the proper delivery of our website's content. Mouseflow CDN is a service of Mouseflow, Inc., which functions on our website as a Content Delivery Network (CDN) to ensure the functionality of other services of Mouseflow, Inc. You can find a separate section on those services in this privacy policy. This section concerns only the use of the CDN. A CDN helps to deliver content of our online offering, in particular files such as graphics or scripts, more quickly with the help of regionally or internationally distributed servers. When you access this content, your device establishes a connection to the servers of Mouseflow, Inc., 501 Congress Ave Suite, 150 Austin, TX 78701, United States, in the course of which your IP address and, where applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the purposes stated above and to maintain the security and functionality of Mouseflow CDN.

The use of the Content Delivery Network is based on our legitimate interests, i.e., an interest in the secure and efficient provision and optimization of our online offering pursuant to Art. 6(1)(f) GDPR.

We have no influence over the specific retention period of the processed data; this is determined by Mouseflow, Inc. Further information can be found in the privacy policy for Mouseflow CDN: https://mouseflow.com/privacy/.