SEO
+54%SEO revenue
More revenue through SEO, with noticeably increased visibility.
Your PPC agency
PPC agency for measurable results with Google Ads and beyond.
One click can change everything, provided it is the right one. What decides it is whether your ad appears at the right moment and whether your budget flows to where revenue is actually made. As a PPC agency, also known as a SEA agency in German-speaking markets, and a certified Google Partner, Semtrix plans, runs and optimizes your advertising in Google and Bing. And because more and more people put their questions straight to ChatGPT, Perplexity or the AI Overviews, we plan for your visibility there from the outset.
Campaigns run on data
Google Ads and Microsoft Advertising with a system behind them.
Budget under control
Focused on ROAS, conversions and ad quality.
Strategic support
Google Partner, named contacts, dashboards you can read.
SEA agency
What does a PPC agency do?
As a PPC agency, Semtrix makes sure your ads appear exactly where buying decisions are made, and that clicks turn into qualified enquiries. Anyone advertising in Google or Bing wants more than visibility: more qualified enquiries, more revenue, and a clear view of what is actually working. As a PPC agency, Semtrix plans, runs and optimizes paid search on data and in the open, from Google Ads through Microsoft Advertising to Performance Max. Every decision in the account stays traceable: why a keyword was paused, why budget was moved, and why a change improved the result. You do not get a black box. You get an account you can read yourself. Semtrix takes paid search personally: named contacts, full control over your budget, and a strategy built around your goals, your market and what you have to spend. As a certified Google Partner, Semtrix works to the official Google guidelines throughout and sees changes in Google Ads before the wider market does. As part of the Europe-wide Eskimoz group, we combine hands-on support from Düsseldorf and Essen with international reach. Start with a free first conversation and find out where your advertising budget is losing its effect today. A PPC agency plans, runs and optimizes paid search advertising, typically through Google Ads or Microsoft Advertising. The aim is to become visible with carefully chosen ads and to generate profitable clicks that lead to enquiries and purchases. That covers keyword research, campaign and account structure, ad copy, bidding strategies, conversion tracking and continuous optimization. PPC stands for pay-per-click; in German-speaking markets the same work is called SEA, short for Search Engine Advertising, which is why you will also see the term SEA agency. It is the paid counterpart to organic search engine optimization. Where SEO builds reach over months, paid search delivers data and enquiries from day one. Both sides belong together: building the campaigns, and running them as a commercial operation. The great advantage of paid search is that results arrive immediately. Organic rankings take time, while a well-built ad appears above the results straight away. That makes paid search the fastest lever in the search mix. It also produces real-time data on user behavior, click paths and conversion rates, and those findings sharpen the SEO strategy as well. The two disciplines learn from each other. Clicks alone are not the point. What matters is what happens after the click: whether the landing page matches the ad, whether tracking measures cleanly, and whether the budget sits in the campaigns that actually produce revenue. That is why a PPC agency starts by taking stock of the account rather than by launching a new campaign. Skip that step and you pay for it later in cost per click.
In short
A PPC agency, called a SEA agency in German-speaking markets, plans and runs paid ads in search engines, primarily through Google Ads and Microsoft Advertising. It owns keywords, campaign structure, ad copy, bidding and conversion tracking. The goal is not the cheapest click but the profitable one: more qualified enquiries and purchases from the same advertising budget. A certified Google Partner demonstrates audited account management and certifications that are renewed regularly.
Key figures
Experience you can verify.
1,500+
Projects delivered since 2015
250
Consultants across Europe
~40
Specialists in Germany
5
Countries with our own offices
10
Languages in the network
2026
European Search Award
Services
Which paid search services does Semtrix offer?
As an experienced PPC agency, Semtrix covers the whole of paid search, from the first audit to continuous optimization. There is more on the ongoing work on our SEA optimization and Google Ads optimization pages.
Structure and setup
Account builds in Google Ads and Microsoft Advertising, ad groups, keyword sets across exact, phrase and broad match, and clean conversion tracking as the data foundation.
Ads and relevance
Responsive search ads, assets and landing pages that match search intent and support the quality score.
Control and return
Bidding strategies, budget allocation and ROAS management, so the budget sits in the campaigns that demonstrably produce enquiries and revenue.
Paid search audit
Analysis of account structure, campaign build, ad copy, keywords and untapped potential. The starting point for any strategy.
Campaign structure and keywords
A logical ad group build, clean keyword sets across exact, phrase and broad match, and disciplined negative keyword maintenance.
Ad copy and creatives
Persuasive responsive search ads with a clear headline, a stated benefit and an unambiguous call to action.
Campaign types
Google Search ads, Google Shopping, Performance Max, Demand Gen, YouTube ads, Google Local ads, plus display and retargeting campaigns.
Bid and budget management
Smart Bidding used deliberately, with full cost control and a focus on return on ad spend (ROAS).
Conversion tracking and feeds
Clean measurement, Google Merchant Center setup and shopping feeds.
A/B testing and monitoring
Structured tests of ads, keywords and landing pages, with continuous optimization from data rather than instinct.
Not sure whether a PPC agency will pay for itself in your case?
Get your campaigns reviewedWorking together
Semtrix as your PPC and SEA agency: data-led, transparent, certified.
What to expect from the collaboration, and why a professional PPC agency pays off.
Certified paid search expertise with an international backbone
Semtrix is a certified Google Partner. In practice that means our consultants renew their Google Ads certifications regularly, we work to the official Google guidelines throughout, and we get early access to new features and best practice. For you it means an account that still stands up in two years' time, and a head start on campaign types others are not yet allowed to test. Add to that 11 years of experience in paid search and our place in the Eskimoz group, headquartered in Paris. Its 250 consultants bring project experience in 10 languages and work from the group's own offices in five countries. The teams know the click prices, the competitors and the seasonality of each market, and pair support on the ground with international reach. The group is also where the Eskimoz App modules come from: Shoppiz for the Google product feed, Brand Protector for the question of who is bidding on your brand, OmniChannel for sales funnel analysis, Monitoring for rankings and AI Overviews, and LLM Ranking for visibility in AI systems. What comes out of research and development feeds straight into the daily work on your account. How well that holds up under competitive conditions is a matter of record: at the European Search Awards 2026 in Porto, the group was named Best Large Integrated Search Agency, and the judges singled out its early move into GEO. How satisfied clients are shows in the ratings: 5.0 on ProvenExpert from 192 reviews, and 4.8 on Google. Our case studies give you a sense of the work; the about us page tells you more about the team and how we operate.
A click is only a good click once an enquiry follows it. That is what we hold ourselves to.
DavidManager Paid Media · Semtrix
SEA, SEO and GEO
AI visibility as a discipline of its own alongside paid and organic search.
A PPC agency owns the paid side of search. Paid search buys immediate visibility through ads. SEO is organic search engine optimization, which carries over months and spends no media budget per click. The two complement each other and can be tied together with data: search terms that convert reliably in Google Ads are strong candidates for content of your own, and organic visibility shows in turn where paid clicks have become unnecessary.
Alongside classic search and paid advertising, a third discipline is gaining weight: visibility inside AI answer engines such as ChatGPT, Perplexity, Gemini and the AI Overviews. GEO, Generative Engine Optimization, also known as GAIO, is not a sub-category of paid or organic search but a discipline in its own right, with its own rules and metrics. It makes sure a brand is mentioned, cited and recommended in AI-generated answers. Semtrix measures that AI visibility with LLM Ranking from the Eskimoz App. That we moved into this field early was singled out by the European Search Awards judges in 2026. There is more on the GEO agency and GEO optimization pages.
Team Paid Media
The paid media team you will be working with.
Behind every successful campaign there is a strong team, and at a PPC agency that team is part of what decides whether your budget works. At Semtrix you are looked after by a fixed group of certified paid media specialists who know your account, your market and your numbers.
Yassine
COO
Alexander
Director Search & Webdesign
Christin
Search Consultant
Florian
Manager Search
Nikolina
AI Consultant
Process
How does working with Semtrix actually go?
This is how Semtrix works as a PPC agency. The process follows one clear principle: understand and prioritize first, then implement and manage deliberately. Reports, dashboards and status calls keep it transparent at every point what your budget is delivering.
01
Diagnosis
- A paid search audit of the account, campaigns, keywords, tracking and untapped potential.
02
Decision
- A strategy covering campaign structure, campaign types and budget plan, agreed with you.
03
Implementation
- Building the campaigns, including ads, assets, bidding and targeting options, plus conversion tracking and, where needed, landing page optimization.
04
Management
- Continuous optimization of bids, budgets and negative keywords, with regular opportunity analyzes and transparent reports.
05
Development
- Evaluating cost, conversions and ROAS, sharpening campaigns and scaling into new markets or campaign types. ---
Modules
What you get: the services and modules of paid search optimization.
01
The paid search audit: first step towards profitable advertising
Before a campaign runs, you should know where you stand, which is why every engagement with Semtrix starts here. The audit exposes the weak points and the untapped potential in your paid search. Here is what we check: - Account and campaign structure: are ad groups built logically and matched to audiences? - Ad copy: does it use the full potential of your keywords and differentiators? - Landing pages: does the user experience match the search intent and the ad? - Tracking and conversion measurement: is the data captured and evaluated correctly? - Budget allocation: is the budget going to the campaigns that return the most?
02
Setup and technical work
A capable setup is the basis for profitable campaigns. We build accounts in Google Ads and Microsoft Advertising, conversion tracking, goals and campaign structures cleanly, and review existing setups for efficiency, data quality and scalability. As a Google Partner we follow the official requirements for account and data structure. Every optimization then rests on reliable data rather than on measurement errors.
03
Ad testing and messaging
Which ad actually persuades? We test headlines, descriptions and extensions systematically, and the results feed straight back into the optimization. The outcome is ads that do more than attract attention, they deliver qualified clicks, and landing pages that match what the ad promised.
04
Bidding strategies and automation
We use Smart Bidding in Google Ads and AI-supported bidding strategies deliberately and under control. Automation supports performance; it does not replace a strategy. Our paid search specialists set clear goals, limits and priorities, so bids rise where enquiries and revenue happen and fall where they do not. Target CPA and target ROAS are derived from your margins, not from default values.
05
Conversion optimization and ROAS management
Success in paid search is measured by the outcome. We analyze conversion paths, cost structures and campaign performance continuously. Targeted optimization lifts conversion rates and improves return on ad spend, transparently and measurably. Micro-conversions such as calls or downloads are counted too, because in B2B they are often the first measurable step before an enquiry. ---
Clients
Companies that grow with us.
From mid-sized businesses to international brands: we support companies in Germany and, as part of the Eskimoz Group, across Europe.
//Selected cases
SEOsince 2018
+40%organic traffic
Since 2018, we've significantly increased the visibility of led-martin.de.
SEO
+106%Leads
More leads through organic visibility, exactly where people search.
SEO
2xConversions
Number of conversions doubled.
01 / 04
Semtrix by Eskimoz
What the Eskimoz group means for your campaigns.
Semtrix is a global search agency: we make sure you are found wherever people search. Since 2024, Semtrix has been part of the European Eskimoz group. For you, the collaboration stays personal: your account is looked after by a fixed team in Germany that remains responsible for the strategy and the day-to-day running of your paid search. The network adds international resources and extra search expertise without changing who you talk to or how we work.
Through the group we have access to the Eskimoz App. For paid search, the modules that count are Shoppiz for the Google product feed, Brand Protector for brand protection on the paid side, and OmniChannel for sales funnel analysis. The combination is deliberately additive: Semtrix brings local proximity, Google Partner status and years of search experience, Eskimoz adds technology and European reach. At the European Search Awards 2026, the group was named Best Large Integrated Search Agency.
Free analysis
Ready for campaigns that bring revenue, not just clicks?
If you want to know how much more your advertising budget could deliver, an audit is the right first step. Semtrix reviews your Google Ads account, your campaigns, keywords and potential, and shows you where your budget would work harder. You find out concretely what a PPC agency would change in your account. You get the findings as a document plus a conversation to go with it, usually within a few working days. It costs nothing and commits you to nothing. Your data stays with us.
Effort & cost
What shapes effort, cost and strategy in paid search?
What a PPC agency costs depends heavily on where you start, and the cost and scope of paid search cannot be quoted in the abstract. Semtrix therefore does not work with standard packages but with a calculation cut to your account. A strategy worth relying on begins with an audit and a realistic read on the potential. Only then should anyone decide which campaign types make sense, how the advertising budget is split and how intensive the management needs to be. Blanket promises made without looking at the account, the margins and the competition are no basis for that.
Size and type of account
A local service provider with two campaigns needs different management from a shop with thousands of products in the feed.
Technical condition and tracking
Missing or double-counted conversions leave every bidding strategy blind. The effort for clean measurement is decided here.
Competitive intensity and click prices
In hard-fought markets the same click in Google Ads costs several times as much. That changes both the budget required and the shape of the campaigns.
Existing campaigns and content
Whether an established account is taken over or built from scratch, and whether landing pages already exist, changes the effort considerably.
Advertising budget and campaign types
Search, Shopping, Performance Max, Demand Gen and retargeting each tie up different amounts of management and data maintenance.
Target regions and languages
A local, national or international focus changes the number of campaigns, the ad copy and the effort of running them.
Your benefits
What you gain with Semtrix as your PPC agency.
What a PPC agency gives you shows up in the day-to-day. Through the Eskimoz App you follow goals, cost and results, so what your budget is delivering stays visible without you having to request a report. - **Named contacts** on every account, who know your campaigns and can put the numbers in context. - **Full transparency** on budget, goals and targeting, open to inspection at any time. - **Management run on data** rather than instinct, focused on measurable ROAS. - **Certified Google Partner** with early access to new features and best practice. - **Strategies that scale** as your goals and markets grow. - **Paid search, SEO and GEO planned together**, so you become visible in AI answers as well.
Named contacts on every account, who know your campaigns and can put the numbers in context.
Full transparency on budget, goals and targeting, open to inspection at any time.
Management run on data rather than instinct, focused on measurable ROAS.
Certified Google Partner with early access to new features and best practice.
Strategies that scale as your goals and markets grow.
Paid search, SEO and GEO planned together, so you become visible in AI answers as well.
FAQ
Frequently asked questions about PPC and SEA agencies.
A PPC agency, called a SEA agency in German-speaking markets, plans, runs and optimizes paid search advertising on platforms such as Google Ads or Microsoft Advertising. The aim is to become visible with targeted ads and to generate profitable clicks that lead to enquiries and purchases.
The cost has two parts, the advertising budget and the management fee, and both depend on account size, campaign types and competition. Larger budgets usually work on a percentage management fee. Semtrix gives you the effort per action after the audit, before anything is commissioned.
As soon as campaigns move beyond a pure test budget, several audiences are being addressed in parallel, or budgets are being spent inefficiently. Professional management brings structure, cost control and better results.
Paid search buys immediate visibility through ads. SEO is organic search engine optimization, which works over the long term. The two complement each other and can be tied together with data.
Yes. As a certified Google Partner, Semtrix optimizes to the Google guidelines and gets early access to new features and best practice. Short-term tactics that later lead to disapprovals or account suspensions are off the table.
The first clicks and data arrive on the day the campaign goes live. Reliable statements about conversion rate and ROAS take a few weeks depending on search volume, because bidding strategies need enough conversions to learn from. Paid search therefore works faster than SEO, but it needs a learning phase too.
Free analysis
Get a free review of your campaigns.
As your PPC agency we review your account, the campaign structure, keywords, ads and tracking, and show you which changes will bring more qualified enquiries from the same budget.