Your Meta Ads agency
Meta Ads agency for Facebook and Instagram from a single ad account.
Facebook and Instagram run through the same advertising ecosystem. Book them separately anyway and you pay twice for the same audience, and at the end of the month you cannot say which platform produced the result. As a Meta Ads agency and certified Meta Business Partner, Semtrix runs both platforms in one account: shared audiences, one budget pot, one set of data. The biggest lever is not the individual creative but the split. How much budget goes into which placement, when automation is allowed to shift it, and how you can tell whether a shift actually helped you.
Certified account management and early access to new features.
Facebook and Instagram in the same ecosystem instead of treated apart.
A Meta Ads agency with around 40 specialists in Germany and 250 across Europe.
Meta Ads agency
What does a Meta Ads agency do?
As a Meta Ads agency, Semtrix plans, builds and manages your campaigns across the whole Meta advertising ecosystem. The decisive question is not whether Facebook or Instagram is better, but how much budget belongs where, and how you can tell. A Meta Ads agency plans, builds and manages paid campaigns across the Meta advertising ecosystem of Facebook and Instagram. Both platforms sit in one ad account and are managed through the same Meta Ads Manager, with shared audiences, shared budgets and shared event data. The scope covers audience and funnel strategy, campaign structure, creative concepts, the choice of placements, clean conversion tracking through the Conversions API, and the controlled use of automated campaign types such as Advantage+. What separates a professional Meta Ads agency from self-managed campaigns is experience: which campaign objectives work when, how much automation makes sense, and how to test creatives systematically all decide the return on ad spend. As a Meta Ads agency we cover the whole Meta ecosystem: feed, Reels, Stories and Marketplace across Facebook and Instagram, plus Messenger and the Audience Network. Because audiences, budgets and conversion events sit in the same account, budget can be moved to wherever it works. An audience that is expensive on Instagram can convert cheaply in the Facebook feed, and the other way round. That shift is exactly why both platforms should be managed as one ecosystem rather than as two channels side by side. A single overall result across all placements says very little. Only when cost per lead, closed deals and ROAS are available per platform, per placement and separately for prospecting and retargeting does it become visible which part of your account carries the rest and which part lives off it. That is the breakdown Semtrix delivers, instead of reporting one figure that throws everything into the same pot. Throughout, you have a dedicated team that knows your account structure by heart and can justify every shift before it happens. Semtrix looks after companies personally from Düsseldorf and Essen, and has been part of the Eskimoz group since 2024. Start with a free initial consultation and find out how your Meta budget is split between Facebook and Instagram today. If it is only about the Facebook channel, the route leads to the Facebook Ads agency; for Instagram as a focus of its own there is the Instagram Ads agency. Those pages put the individual formats first, this one puts the joint management first. If an existing account is to be improved rather than rebuilt, Meta Ads optimisation sits alongside it. All paid channels together are covered by the paid media agency.
A Meta Ads agency plans, builds and manages paid campaigns across the Meta advertising ecosystem of Facebook and Instagram. Both platforms sit in one ad account, with shared audiences, budgets and conversion data. It owns campaign structure, placements across Facebook, Instagram, Messenger and the Audience Network, creatives, the Conversions API and the use of Advantage+. The goal is qualified enquiries and sales at a defensible cost per result. A Meta Business Partner status is the proof of verified account management.
Experience you can verify.
Services
Which Meta Ads services does Semtrix offer?
The services of a Meta Ads agency all arrange themselves around one question: where the account may decide for itself, and where we set the limits. The account structure determines which campaign competes for which audience. Placement management determines which surfaces the ads run on. And measurement provides the basis on which budget is moved between Facebook and Instagram.
Working together
Semtrix as your Meta Ads agency: personal, experienced and certified.
Who runs your ad account, from what point managing both platforms together pays off, and what the effort is made up of.
Provider & trust: why Semtrix as your Meta Ads agency
Semtrix is a certified Meta Business Partner. That means verified account management, work that follows Meta's official guidelines, and early access to new features and beta programmes in the ecosystem. For you it means an ad account that still stands up in two years' time, and a head start on campaign types others are only allowed to test later. On top of that come 11 years of experience in performance marketing and the connection to the Eskimoz group, headquartered in Paris. Semtrix was founded in Düsseldorf in 2015 and has delivered more than 1,500 projects since. Its 250 consultants bring project experience in 10 languages and work from their own offices in five countries. For your Meta budget that means access to and responsibility for your ad account sit with a team in Germany you know by name. What the network adds is experience from accounts in other markets, as soon as a campaign is meant to run across borders. The group also brings the modules of the Eskimoz App: OmniChannel maps the sales funnel through to conversion, Brand Protector shows who is bidding on your brand, Scribe supports ad copy, and LLM Ranking measures visibility in AI systems. For a shared ad account, OmniChannel matters most, because it lays the contributions of both platforms side by side instead of adding them up. How well that works under competitive conditions is shown by the group's award at the European Search Awards 2026 as "Best Large Integrated Search Agency" in Porto. How satisfied clients are with the collaboration is shown by the ratings: 5.0 on ProvenExpert from 132 reviews and 4.8 on Google. How that plays out in projects is shown by our case studies; what we hold ourselves to is set out about us.
Placements
Formats and placements in the Meta advertising ecosystem
From a Meta Ads agency's point of view, Meta's strength lies in the variety of its placements, all managed through the same Meta Ads Manager. In the feed, image and video ads as well as carousel formats reach a broad audience and suit products, offers and storytelling. Reels are currently delivered widely and are often cost-efficient. Stories offer full-screen placements for short, pointed messages. Marketplace, Messenger and the Audience Network round out the ecosystem. Every one of these placements sits in the same ad account, with the same audiences and the same budget pot. That is precisely what makes them comparable.
Laid over these placements are the campaign objectives a Meta Ads agency works with, from reach and engagement through to leads and sales, together with the automated campaign types. Advantage+ shopping campaigns bundle many optimisation steps into one automated setup and suit e-commerce, provided the data from the Conversions API holds up. The real job of a Meta Ads agency is to pick the right combination for your goal out of that variety: which placement, which campaign objective, how much Advantage+, and filled with which creatives. That selection decides whether your advertising budget has an effect or simply buys contacts.
Formats cannot be carried one to one across all placements in the ecosystem. A landscape video works in the feed; in a Reel the same idea needs to be vertical. That is why Semtrix builds creatives per placement and judges them per placement too. Which platform gets more budget is decided by the reporting: cost per lead and ROAS are stated separately for Facebook and Instagram, as is the contribution of retargeting. For Marketplace, a well-maintained product catalogue matters on top. How the individual formats are built and tested in detail is set out on the pages about the Facebook Ads agency and the Instagram Ads agency.
Placement
- Feed on Facebook and Instagram
- Reels
- Stories
- Marketplace
- Messenger
- Audience Network
What it suits
- Products, offers, storytelling
- Moving image, audience building
- Short messages full screen
- Product-adjacent delivery in e-commerce
- Direct approach, retargeting
- Reach outside the Meta apps
What matters in managing it
- The right aspect ratio per creative
- Vertical format, a fast opening
- One statement, one next step
- A maintained catalogue, current prices
- A clear expectation after the click
- Judged separately per placement
Booking Facebook and Instagram separately costs money. We run both on one logic.
Meta Ads and GEO
GEO: AI visibility as a discipline of its own
In the Meta ecosystem, every delivery can be assigned to a placement and every conversion to a campaign objective. In AI answer systems such as ChatGPT, Perplexity, Gemini and AI Overviews, that control does not exist. There it is not a bid that decides, but whether your brand counts as a reliable source. This is a discipline in its own right, GEO (Generative Engine Optimisation, also GAIO), with its own rules and its own metrics, and explicitly not another switch in Meta Ads Manager. What cannot be bought can at least be measured: Semtrix tracks this visibility with LLM Ranking from the Eskimoz App. The jury of the European Search Awards 2026 singled out how early we moved into this field. What can actually influence AI visibility is set out on our page about the GEO agency.
For your Meta budget this is no side show but a gap in the measurement. The Meta ecosystem attributes results to the placements it delivers through. What happens afterwards, when someone types the brand name into an AI system and finds no solid answer there, shows up in no dashboard: the contact is lost, and the campaign still looks just as good. Anyone managing Facebook and Instagram together already wants to see the whole path, and then this stage belongs to it. As a Meta Ads agency, Semtrix plans both side by side, with separate target metrics per discipline, and keeps the results apart so that neither side claims the other's success.
Meta Ads (paid reach)
- Controllable: placement, audience, budget per platform
- Works immediately and stops when the budget stops
- Levers: audiences, creatives, placements, bids
- Attributed through campaign objective and placement
- Measured through cost per lead and ROAS
GEO (generative AI answers)
- Not purchasable: inclusion in an answer cannot be bid for
- Builds up slowly and carries beyond the campaign
- Levers: entities, structure, source authority
- Attributed through prompts and cited sources
- Measured through LLM and prompt tracking
Paid media team
Here for you personally: your contacts in the paid media team.
A fixed circle of paid media specialists runs your ad account across both platforms. Personal, experienced and reachable. Editorial responsibility for this page lies with David, Manager Paid Media. Last updated: September 2026.
Process
How does working with Semtrix run?
This is how Semtrix works as your Meta Ads agency. Diagnosis, decision, delivery, authority, development: in five steps, two separately booked platforms become one managed ad account. It starts with the question of where your budget flows today and ends with a split that can be justified. In the reporting, Facebook and Instagram sit side by side, so every reallocation stays reviewable after the fact.
Diagnosis
- An audit of your Meta ad account, your audiences and your tracking via Meta pixel and Conversions API.
Decision
- Setting the campaign structure, campaign objectives, enabled placements and budget frame per platform.
Delivery
- Building campaigns and creatives, setting up the Conversions API, a controlled launch with or without Advantage+.
Authority
- Ongoing optimisation and transparent reporting in which every figure keeps its origin.
Development
- Expanding the audiences and creatives that carry, deepening retargeting, adjusting placements, and moving budget between the platforms with a reason. **Deliverable:** After the diagnosis you get the analysis of your Meta ad account as a document, a list of measures prioritised by effect and effort, and a conversation about it. ---
Modules
What you get from us: the services and modules of Meta Ads optimisation.
The most common weakness in Meta accounts that have grown over time, and one a Meta Ads agency takes on, is not the ad but the structure: campaigns aimed at the same people drive the price up against each other inside the same ad account. We therefore build the campaign structure so that every funnel stage gets its own, cleanly separated audience, so that prospecting, retargeting and existing customers are run and judged separately, and so that it is settled before launch which metric each campaign is measured against.
An audience is built once and used across the whole ecosystem: custom audiences come from website data, customer lists and engagement on both platforms, and lookalike audiences are derived from the same source in a controlled way. Someone who watched a Reel and later tapped a Facebook post ends up in the same retargeting audience instead of two half-filled ones. That is the real efficiency gain of the shared ad account: delivery collects signals from both platforms and leaves the learning phase sooner. In B2B the viable audiences are smaller than in e-commerce, so the assessment runs on cost per qualified lead.
One creative is not enough for the ecosystem. We build image, video and carousel ads per placement and funnel stage, write ad copy with a clear promise of value, and test variants against each other: vertical for Reels and Stories, feed formats for the feed, each in the aspect ratio of its surface. What gets judged is not the creative in the abstract but the creative in its placement, because the same video can perform differently in the Facebook feed and in Instagram Reels. Hooks and lengths are recorded so that effect can be traced to a building block.
As long as a purchase is counted differently on Facebook than on Instagram, every platform comparison is worthless. We therefore set up the Meta pixel, add the Conversions API server-side, and define the events once for the whole ecosystem. Data sources, catalogue and access rights are ordered in Meta Business Suite so that no platform hangs off a source of its own. Only on that shared basis can it be tested whether Advantage+ or a manually built structure delivers better results. The reporting puts cost per lead, closed deals and ROAS for Facebook and Instagram side by side and carries them through to the enquiry in OmniChannel. ---
Our position
AI as an accelerator, not a replacement
Advantage+ shifts budget between placements and platforms on its own, and in many cases it makes good decisions doing so. It does, however, optimise for the metric we give it and for nothing else. If every enquiry counts the same, budget moves to wherever enquiries are cheap, even if they rarely turn into orders. That is exactly where the work of a Meta Ads agency lies: we define which conversion counts as success at all, which audiences stay excluded, which placements are enabled, and at what deviation we step in. If an automatic shift from Instagram to Facebook proves itself in the closing figures, we let it run and give it more room. If it only buys cheaper contacts, we narrow the placements again. The automation executes; the goal setting stays with people who know your business. ---
Semtrix by Eskimoz
What the Eskimoz group means for your campaigns.
Semtrix is a Global Search agency: we make sure you are found wherever people search. We treat Meta Ads across the whole ecosystem as one building block of a paid media strategy that thinks about all channels together. Since 2024 Semtrix has been part of the European Eskimoz group. For you the collaboration stays personal: your Meta ad account is looked after by a dedicated team in Germany that remains responsible as your Meta Ads agency for strategy and delivery. What the network adds is international resources, without any change of contacts or identity.
Through the group we get access to the Eskimoz App with modules such as OmniChannel for analysing the sales funnel, Brand Protector for brand protection in paid channels, and LLM Ranking for AI visibility. The connection is deliberately additive: Semtrix brings local proximity, Meta Business Partner status and experience from more than 1,500 projects delivered since 2015, while Eskimoz adds technology and European reach. At the European Search Awards 2026 the group was named Best Large Integrated Search Agency.
Scale Meta Ads strategically
Meta Ads reach their full effect when campaign structure, creatives, the Conversions API and Advantage+ come together, and when Facebook and Instagram are not working against each other. As a Meta Ads agency and Meta Business Partner, Semtrix breaks your ad account down by platform and placement and shows you one clear next step. You find out which campaign objectives fit which funnel stage, which audiences carry, which placements in the Meta ecosystem pay off, which campaigns are outbidding each other, how far retargeting is exhausted, and whether your budget split between the platforms still matches the results. You get the analysis as a document and a conversation about it, usually within a few working days. Start with a free initial consultation. It costs nothing and commits you to nothing, and we do not pass your details on.
Effort & cost
What influences effort, cost and strategy with Meta Ads?
What managing Meta Ads costs depends less on the size of the advertising budget than on the breadth of the account that has to be run. A flat price would have to guess that breadth, which is why Semtrix calculates per ad account. We first look at how many campaigns, audiences and placements are already running, how cleanly they are separated from one another, and whether the Conversions API measures the same thing on both platforms. Only then is it settled which campaign objectives stay, which placements are enabled, and how the budget should be set between Facebook and Instagram.
Price pressure differs by platform. If contact costs rise on only one of them, the question is no longer budget but distribution.
Every placement demands its own aspect ratio. The more surfaces are enabled, the more versions of the same idea are needed.
The more funnel stages run in parallel, the more audiences have to be kept apart and judged individually. In e-commerce the product catalogue comes on top.
If audiences overlap in an account that has grown over time, untangling them is the first job. A new ad account starts without that legacy but has to work through learning phases first.
If both platforms count the same event differently, no budget can be moved with a reason. Then groundwork comes first.
Local, national or multilingual: with the goal grows the number of accounts, catalogues and campaigns that have to stay cleanly separated side by side.
Your benefits
Your benefits with us as your Meta Ads agency
What a Meta Ads agency brings you shows in everyday work. Running two platforms from one ad account only helps if you can tell their contributions apart. That is exactly what the Eskimoz App is for: goals, cost per result and conversions sit there per platform, side by side, rather than as one total. OmniChannel shows the path through to the enquiry, and LLM Ranking measures visibility in ChatGPT and Perplexity. - **Meta Business Partner:** certified expertise and access to current beta features. - **The whole ecosystem from one team:** Facebook and Instagram aligned strategically instead of treated apart. - **One Meta ad account, one set of data:** shared audiences, budgets and events for both platforms. - **Clean tracking:** Conversions API and a server-side setup, so Advantage+ learns from correct data. - **Named contacts for both platforms:** a named team that can justify every shift between Facebook and Instagram. - **Full budget control:** transparent dashboards and a clear view of ROAS, per campaign, per platform and per placement. - **Meta Ads and GEO planned side by side:** so your brand is found in AI answers too. - **Clear channel boundaries:** the whole ecosystem here, Facebook and Instagram in detail on their own pages.
Related services
Related services at Semtrix
This page is part of our connected range of services. Related topics worth reading:
FAQ
Frequently asked questions about Meta Ads agencies
Free analysis
Have your Meta ad account reviewed free of charge.
As a Meta Ads agency, Semtrix takes your campaign structure, audiences, creatives and placements apart, checks the Conversions API on both platforms, and shows you openly how your budget is split today and how it should be split. Without obligation, without any work on your side, and without your details being passed on.