Your Facebook Ads agency
Facebook Ads agency for leads and sales that add up.
Facebook is still one of the highest-reach advertising platforms there is, and it is the platform where you reach adults over 35 with money to spend more reliably than anywhere else. That is also where it is decided whether reach becomes an enquiry: in the audience, in the campaign type and in the ad itself. As a Facebook Ads agency and Meta Business Partner, Semtrix builds your Facebook campaigns so that what you end up with is contacts in your CRM, not impressions in a report. Personally managed, cleanly tracked and open to scrutiny at any time.
Verified partner status for work across Meta's advertising ecosystem.
Lead ads, retargeting and tracking connect all the way into your CRM.
A named paid media team that knows your account and your market.
Facebook Ads agency
What does a Facebook Ads agency do?
As a Facebook Ads agency, Semtrix takes on the planning, build and management of your Facebook campaigns, from audience strategy through to ongoing reporting. What counts is not the cheapest click on Facebook, but the enquiry or the sale behind it. A Facebook Ads agency plans, builds and manages advertising campaigns on Facebook: from audience strategy through the choice of campaign type to ad design and ongoing budget control. Facebook offers unusually versatile formats for this. They include classic feed ads, lead ads with forms directly inside the platform, retargeting campaigns for website visitors, and reach and video campaigns. Facebook is strong in the lower and middle funnel because the channel combines precise targeting with directly measurable actions. On top of that come setting up and verifying tracking, producing and testing creatives for Facebook ads, and reporting that states the cost per result. What distinguishes an agency from simply running ads is that it aligns every campaign with a business goal and proves its effect. On this page, Semtrix works deliberately on the Facebook channel and on what it does better than others: narrowing broad audiences precisely, collecting contact details without a detour, and bringing back people who have already been in touch. Cross-channel management across the whole Meta ecosystem, including Instagram and Advantage+, is covered on our page about the Meta Ads agency. There, Facebook ads are one part of Meta Ads; here they are the focus. For you that means a campaign architecture cut to your specific Facebook audience rather than a one-size-fits-all solution for every platform. That is why every engagement begins by taking stock of the ad account, audiences, creatives and tracking. Reach on its own pays no invoices. What matters is whether an ad produces an enquiry, a purchase or another valuable contact. We therefore judge Facebook campaigns not on impressions but on cost per lead, closed deals and ROAS. You get named contacts from the paid media team who can explain every decision in the account. You are looked after personally from Düsseldorf and Essen, with the Eskimoz group network behind us, which Semtrix has been part of since 2024. In a free initial consultation we tell you what potential sits in your Facebook budget.
A Facebook Ads agency plans, builds and manages advertising campaigns on Facebook: audiences, campaign types, creatives and tracking. Formats range from feed ads through lead ads to retargeting. The goal is not reach in itself but qualified leads and sales at a defensible cost per result. Semtrix manages Facebook campaigns as a Meta Business Partner from Düsseldorf and Essen.
Experience you can verify.
Services
Which Facebook Ads services does Semtrix offer?
From the audience to the reporting, Semtrix covers the whole stretch as your Facebook Ads agency. The building blocks work together: the strategy decides which campaign type reaches which Facebook audiences, the creatives give people a reason to look, and tracking and reporting make the effect traceable.
Working together
Semtrix as your Facebook Ads agency: personal, experienced and strategic.
What to expect from the engagement and why a professional Facebook Ads agency pays off.
Provider & trust: why Semtrix
Semtrix was founded in Düsseldorf in 2015 and has delivered more than 1,500 projects since, which amounts to 11 years of experience in search and paid media. Since 2024 Semtrix has belonged to the Eskimoz group, headquartered in Paris. Its 250 consultants bring project experience in 10 languages and work from their own offices in five countries. For your Facebook budget that means the management stays in Germany and stays personal, with market knowledge and resources from the network added on top. Semtrix is a Meta Business Partner. The status is awarded by Meta and reviewed regularly; in practice it means your account is run by people who use the advertising ecosystem daily rather than occasionally. How satisfied clients are is a matter of public record: 5.0 on ProvenExpert from 132 reviews and a Google rating of 4.8. As part of the Eskimoz group: European Search Awards 2026, Best Large Integrated Search Agency. The jury singled out the group's early focus on GEO. The group also brings the modules of the Eskimoz App: OmniChannel maps the funnel through to conversion, Brand Protector shows who is bidding on your brand, Scribe supports ad copy for Facebook ads and landing pages, and LLM Ranking measures visibility in AI systems. That makes it possible to prove what a Facebook campaign contributes to the result instead of only counting clicks. Our case studies give an impression of the work; you can read more about the team about us.
Campaign types
Facebook campaign types and when they pay off
Facebook has a suitable campaign type for every goal. The skill lies in matching them correctly, and that is exactly where a Facebook Ads agency comes in. Sales campaigns with conversion optimisation are the standard for e-commerce and anyone aiming at concrete transactions; they need clean tracking to work at all. Lead campaigns with lead ads suit service providers and B2B, because lead ads capture contact details without the detour of a landing page and so lower the barrier. Reach and awareness campaigns, the third campaign type, pay into the upper funnel and make sense when a brand or a new offer first has to become known.
Retargeting campaigns form a class of their own. They address people who have already visited your website or engaged with your brand and pull them back into the buying process. Because these contacts already know the brand, we run and judge retargeting and prospecting separately. What retargeting contributes in your account is shown by the analysis of cost per lead and ROAS. A Facebook Ads agency combines these campaign types into a coherent whole rather than betting on one: upper funnel stages create the audiences that retargeting and conversion campaigns pick up later. The right weighting for you follows from your audience, your offer and your budget, and from the ongoing analysis of results.
For clarity: all of these campaign types can also be delivered on Instagram through Ads Manager. If you want to steer Facebook and Instagram deliberately together, the details are with the Meta Ads agency. This page stays with the Facebook channel, because Facebook audiences, Facebook ads and bidding logic can be judged separately there. Retargeting audiences from both platforms can be merged or kept apart. Which Facebook campaign type starts first is decided by the analysis of your audiences and your offer.
Campaign type
- Sales campaign with conversion optimisation
- Lead campaign with lead ads
- Reach and awareness campaign
- Retargeting campaign
- Video campaign
What it pays off for
- E-commerce and any goal with a concrete transaction
- Service providers, B2B and recruiting
- New brands, new offers, upper funnel
- Bringing warm contacts back
- Offers that need explaining, and audience building
Requirement
- Clean tracking via Meta pixel and Conversions API
- Qualifying questions and a connection to the CRM
- Creatives that work without prior knowledge
- Website and engagement audiences of sufficient size
- Video material and a defined view duration as a signal
A cheap click is not a result. We steer Facebook by what arrives in the CRM.
Facebook Ads and GEO
GEO: AI visibility as a discipline of its own
A growing share of visibility now happens in AI answer systems such as ChatGPT, Perplexity, Gemini and AI Overviews. This AI visibility is a discipline in its own right, GEO (Generative Engine Optimisation, also GAIO), and not a sub-point of Facebook Ads. It follows its own rules and its own metrics, and it ensures your brand is mentioned, cited and recommended in AI answers. We measure it with LLM Ranking from the Eskimoz App. More on our page about the GEO agency.
For your Facebook budget this is no side show. Between the click on an ad and an enquiry, offers that need explaining almost always involve a check: who is this provider, roughly what does it cost, what do others say. That check now often happens in an AI system rather than in a list of search results. Anyone who does not appear there loses leads they have already paid for. That is precisely why we plan paid reach on Facebook and findability in AI answers side by side, with separate target metrics per discipline and per audience.
Facebook Ads (paid reach)
- Visibility in the Facebook feed and across Meta network placements
- Goal: clicks, leads and sales
- Levers: audiences, creatives, bids, tracking
- Measured through cost per lead, closed deals and ROAS
GEO (generative AI answers)
- Visibility in ChatGPT, Perplexity, Gemini and AI Overviews
- Goal: mention, citation and recommendation
- Levers: entities, structure, source authority
- Measured through LLM and prompt tracking
Paid media team
Your contacts in the paid media team.
A fixed circle of paid media specialists looks after your Facebook ads and your Facebook ad account. Personal, experienced and reachable at any time. Editorial responsibility for this page lies with David, Manager Paid Media. Last updated: September 2026.
Process
How does working with Semtrix run?
Diagnosis, decision, delivery, authority, development: Semtrix works in five steps as your Facebook Ads agency. First understand and prioritise, then implement deliberately and keep adjusting. Reports and status calls keep it transparent how cost per result, leads and sales develop.
Diagnosis
- An audit of your Facebook activity, audiences and tracking.
Decision
- Defining campaign types, audiences and budget.
Delivery
- Building Facebook campaigns, lead ads and creatives, clean tracking, a controlled launch.
Authority
- Ongoing optimisation and transparent reporting.
Development
- Scaling successful audiences and creatives, expanding retargeting, shifting budget, testing new Facebook campaign types. ---
Modules
What you get from us: the services and modules of a Facebook Ads agency.
As your Facebook Ads agency we build the campaign structure in Ads Manager by funnel stage: prospecting, retargeting and existing customers are run separately and judged separately. Custom audiences from website data, customer lists and engagement form the basis, and lookalike audiences extend them in a controlled way. Exclusions prevent two campaigns from outbidding each other for the same person. Every Facebook campaign gets a target metric before the first ad goes live.
On Facebook the creative decides a large part of the performance. We develop image, video and carousel ads per placement and funnel stage, write ad copy with a clear promise of value, and test variants systematically against each other. What works in the Facebook feed is adapted per audience for Instagram placements where it runs alongside. We record hooks, formats and lengths so that it stays visible which building block carries the effect and which one needs replacing.
Without clean data, delivery makes poor decisions. We set up the Meta pixel, add the Conversions API server-side and define the events along your Facebook funnel, from a submitted lead ad enquiry through to purchase. In Meta Business Suite we put data sources, catalogue and access rights in order. Finally we reconcile the conversions measured in Meta with your own systems.
Meta automates bids, placements and parts of the campaign logic, for instance through Advantage+. Whether Advantage+ or a manually built Facebook campaign performs better is settled by testing, not by assumption. We use that automation where there are enough conversions, and limit it where audiences would otherwise be diluted. In the reporting, cost per lead, closed deals, ROAS, the contribution of retargeting and the budget trend come together, and in OmniChannel they run through to the enquiry. ---
Our position
AI as an accelerator, not a replacement
Facebook increasingly automates delivery, and Meta keeps expanding that automation. It is helpful, but it needs clean data and a clear strategy. We use it as an accelerator and make the strategic decisions ourselves. Audiences, creatives and tracking belong in experienced hands. In practice that means the algorithm optimises within the limits we set. Which conversion counts as success, which audiences are excluded, which creative goes into the test and when a budget rises are decided by people who know your business. Where automation demonstrably performs better, it gets more room. Where it carries budget into the wrong audiences, it is reined in. For Facebook Ads that means the machine may handle delivery, while the strategy stays with us. ---
Semtrix by Eskimoz
What the Eskimoz group means for your project.
Semtrix is a Global Search agency: we make sure you are found wherever people search. Paid channels such as Facebook are part of that, as are organic search and AI answer systems. Since 2024 Semtrix has been part of the European Eskimoz group. For you the collaboration stays personal: your Facebook ad account is run by a dedicated team in Germany. What the network adds is international resources and extra paid media expertise, without any change of contacts or identity.
The group gives us access to the Eskimoz App: OmniChannel analyses the funnel through to conversion, Brand Protector defends the brand in paid channels, and LLM Ranking measures AI visibility. This connection is meant to add, not to replace: Semtrix brings local proximity and experience from more than 1,500 projects delivered since 2015, while Eskimoz adds technology and European reach. At the European Search Awards 2026 the group was named Best Large Integrated Search Agency.
Ready to use Facebook Ads properly?
Facebook ads work when audiences, campaign types and creatives fit together precisely. That applies to prospecting as much as to retargeting. As your Facebook Ads agency we review your ad account, show you the biggest opportunities and one clear next step. You find out which campaign types match your goal, which audiences carry, whether lead ads are worth it, whether retargeting is exhausted, where budget is currently going to waste and how reliably your tracking measures. Start with a free initial consultation. Free and without obligation, and we do not pass your data on.
Effort & cost
What influences effort, cost and strategy with Facebook Ads?
The cost and scope of managing Facebook Ads depend heavily on the starting situation. That is why Semtrix does not work with flat standard solutions. Reliable planning starts with a look at the ad account, audiences, creatives and tracking, together with a realistic view of the potential. Only then is it clear which Facebook campaign types make sense and how high the advertising budget should be set. Blanket promises made without looking at the market and the competition are no basis for that.
In heavily contested markets the cost per thousand impressions rises, and it takes more creatives, more audiences and more budget.
Whether image and video material for Facebook ads already exists or has to be produced changes the effort considerably.
A single conversion campaign is set up faster than a Facebook funnel made of reach, retargeting and conversion.
A Facebook ad account with history starts differently from a new one that still has to work through learning phases.
If the Conversions API is missing, the Meta pixel is incomplete or events are loosely defined, groundwork comes first.
Local, national or multilingual: reach, audience size and the number of ad variants all change with the goal.
Your benefits
Your benefits with us as your Facebook Ads agency
As a Facebook Ads agency, Semtrix works from data. Here that means you do not have to request a report to know where you stand. In the Eskimoz App, goals, cost per result and conversions from your Facebook ads sit in one place. OmniChannel shows the path from first contact to enquiry, Brand Protector reveals who is bidding on your brand name in paid channels, and LLM Ranking measures visibility in ChatGPT and Perplexity. - **Broad reach:** access to Facebook audiences that other channels struggle to reach, including age groups over 40 with money to spend. - **Lead ads without a media break:** forms directly inside Facebook shorten the path to contact and noticeably lower the barrier. - **Precise targeting and retargeting:** addressing people by interest, behaviour and website engagement, with retargeting audiences built from website data and interactions. - **Meta Business Partner:** verified partner status for work across Meta's advertising ecosystem. - **Named contacts:** a named team that knows your account and your market. - **Full budget control:** transparent dashboards per Facebook campaign, with a clear view of cost per lead and ROAS. - **Facebook Ads and GEO planned side by side:** so your brand is found when someone checks it in an AI system after seeing the ad.
Related services
Related services at Semtrix
Adjacent channels and ongoing account optimisation are covered on their own pages:
FAQ
Frequently asked questions about Facebook Ads agencies
Free analysis
Have your Facebook ad account reviewed free of charge.
If you want to know what potential sits in your Facebook budget, an analysis is the right first step. As your Facebook Ads agency, Semtrix reviews your campaign structure, audiences, creatives, lead ads, retargeting and tracking, and shows you which campaign types and which audiences will bring more qualified leads and sales. Free and without obligation, and we do not pass your data on.