Your AI Ads agency
AI Ads agency for paid visibility in AI answers.
Your customers stopped taking their buying questions to Google alone a long time ago. They ask ChatGPT, Gemini and Perplexity which provider fits, and decide on the basis of the answer. Advertising follows attention: AI ads have been bookable in Germany since August 2026, ChatGPT Ads lead the field, and that makes the channel a present-day decision rather than a future topic. As an AI Ads agency, Semtrix places your brand in AI systems exactly where those answers are formed. Personally managed, with named contacts and an assessment that keeps fact and judgement clearly apart.
Plan, book and measure AI ads while the competition is still thin.
We tell you what is proven about AI ads today, and add no guesses.
Around 40 specialists in Germany, 250 across Europe.
AI Ads agency
What does an AI Ads agency do?
As an AI Ads agency, Semtrix makes sure your brand does not merely appear in AI answers but is placed there deliberately: planned, booked, managed and measured with evidence. AI ads are not a side show of paid media but a channel of their own with a logic of their own. An AI Ads agency plans, manages and measures paid ad placements in AI systems such as ChatGPT, Google Gemini and Perplexity. That includes assessing the ad formats available in each market, preparing brand, product and content data, aligning the work with paid media and GEO, setting up measurement, running the campaigns and keeping watch on what the providers do next. Since ChatGPT Ads became available in Germany in August 2026, the focus of an AI Ads agency is no longer preparation alone but assessment, setup and the management of live ChatGPT Ads. Every euro of media budget should meet a clean data foundation, and the same work should pay into search and GEO at the same time. Semtrix takes a sober view of AI ads. We describe only formats a provider has actually rolled out or announced, and we label an estimate as an estimate. On the range of formats, the reach that can be achieved and performance benchmarks in the German market, there are no reliable figures yet. We do not guess at them, because an invented number in a young channel costs more than an honest gap. The paid side is complemented by GEO optimization, since GEO carries the organic half of the same AI answer. Every engagement starts with an analysis: where your AI visibility stands today, how clean your product and brand data is, how far your measurement reaches, and how much of that can support paid delivery. Out of it comes an order of steps, weighed by effect and effort, specific to your project rather than lifted from a standard package. Reach alone is not enough with AI ads. What counts is whether visibility turns into qualified enquiries.
An AI Ads agency plans and manages paid ad placements in generative AI systems such as ChatGPT, Gemini and Perplexity. In Germany this channel has been bookable since August 2026, and self-service through the Ads Manager since 31 August 2026. The work consists of three parts: setting up brand and product data, content and measurement so that they work for search and GEO, building the campaign, and making its results provable. GEO is the organic route into the same AI answer; AI Ads is the paid one.
Definition
What are AI ads?
AI ads are paid ad placements inside generative AI systems. In AI systems there are no ten blue links for an ad to slot into. Instead of classic keyword ads, they appear in the context of an AI conversation, for example as a labelled recommendation or product placement within an answer. Delivery is not driven by classic keyword bidding but by the context of the conversation. Booking AI ads therefore does not buy a keyword position but presence in a conversation. The most important channel in this field right now is ChatGPT Ads, bookable since August 2026 in 31 European countries including Germany. In parallel, other providers such as Google with Gemini and Perplexity are preparing ad formats of their own. When and in what form these will be available in Germany is open. We describe a format only once a provider has rolled it out. We cover ChatGPT Ads in detail on the ChatGPT Ads page.
One distinction matters: AI ads are a paid channel and therefore clearly separate from the organic AI visibility that GEO produces. GEO makes sure your brand is mentioned and cited organically in AI answers. AI ads are paid placements, labelled as advertising and shown separately from the answer. Both fields are gaining weight, but they follow different logics. GEO is a discipline in its own right and not a sub-point of paid media. ---
Experience you can verify.
Services
Which services does Semtrix offer as an AI Ads agency?
AI ads have been bookable in Germany since August 2026. That is why we sort every service by whether it pays into the campaign directly or lays the foundation for it. Almost everything AI ads require also produces results in classic search and in GEO. That is the reason getting started pays off even if AI ads pick up more slowly in your market than hoped. The offering of an AI Ads agency therefore splits into two halves: campaign work and foundation.
Working together
Semtrix as your AI Ads agency: personal, experienced and strategic.
What to expect from the engagement, and why a specialised AI Ads agency pays off especially in a young channel.
Provider & trust: why Semtrix
Trust in an AI Ads agency does not come from promises but from evidence. So here is the evidence for Semtrix as an AI Ads agency. Semtrix has been on the market since 2015 and part of the Eskimoz group, headquartered in Paris, since 2024. Its 250 consultants bring project experience in 10 languages and work from their own offices in five countries. Because ChatGPT Ads launched in 31 European markets at once, this view beyond Germany is not a nice-to-have with AI ads but the difference between assessment and guesswork. In eleven years Semtrix has delivered more than 1,500 projects. Our own data scientists work closely with the search and paid specialists. Out of that come the modules of the Eskimoz App: LLM Ranking for GEO, Monitoring for rankings and AI Overviews, Shoppiz for the Google product feed, Brand Protector for brand protection in paid channels, and OmniChannel for conversion analysis along the funnel. They supply the data our work on AI ads builds on, and they are the reason we do not have to speculate about GEO or about AI ads. How that lands with clients is a matter of public record: 5.0 on ProvenExpert from 132 reviews and 4.8 on Google. It was confirmed under competitive conditions by the group's award at the European Search Awards 2026 as "Best Large Integrated Search Agency"; the judges explicitly named its early focus on GEO. That early focus is exactly why we are not starting from zero with AI ads. Our case studies give an impression of the work; you can read more about the team and our values on the about us page.
Timing
Why start now, and what is still open about the channel?
AI ads are no longer a future topic. On 18 and 19 August 2026 OpenAI extended ChatGPT Ads to 31 European countries including Germany, and since 31 August 2026 they can be booked self-service through the Ads Manager. Anyone thinking about AI ads today is not thinking about an announcement but about a booking decision. With ChatGPT Ads the question is no longer whether the channel is coming, but what budget you enter it with.
At the same time, AI ads are a young channel. On the range of formats in ChatGPT Ads, on the reach achievable in the German market and on reliable performance benchmarks, there are no dependable figures. That is exactly where the value of an orderly start comes from: set up brand, content and data foundation cleanly and you can deploy budget in a controlled way, judge the delivery and build your own benchmarks while competition in Germany is still thin. That head start is the one advantage a young channel reliably offers. We lay the foundations so that they pay into search and GEO and support the paid delivery. That way the work carries its own risk: it pays for itself through GEO even if AI ads gather speed later in your market. Status: September 2026. Sources: OpenAI and Search Engine Land, both August 2026. We check these details continuously and update them as soon as a provider changes anything. ---
A young channel deserves no promises. It deserves clean data and honest measurement.
AI Ads and GEO
GEO: AI visibility as a discipline of its own alongside AI Ads.
More and more people put their questions directly to AI systems such as ChatGPT, Perplexity, Gemini or the AI Overviews. These systems give one answer instead of ten blue links. A brand can appear in that answer in two ways: organically, because the system draws on it as a source, or paid, as a labelled placement. The first route is GEO, Generative Engine Optimization, sometimes also called GAIO. The second route is AI ads, bookable in Germany since August 2026. Both lead into the same answer, but they are planned separately and measured separately.
GEO is a discipline in its own right and explicitly not a sub-point of AI Ads or paid media. GEO makes sure your brand is mentioned, cited and recommended organically in answers from ChatGPT, Perplexity, Gemini and the AI Overviews. This AI visibility can be measured: Semtrix measures GEO with LLM Ranking from the Eskimoz App. That we moved into this discipline early was singled out by the judges at the European Search Awards 2026. Keeping AI ads and GEO apart avoids the most common error of reasoning in this field: the assumption that paid placements can simply be bought in without the brand being known to the system at all. More on our page about the GEO agency.
Providers
The AI advertising landscape at a glance
The market for advertising in AI systems is in motion, and several providers are positioning themselves in parallel. OpenAI is furthest along: ChatGPT Ads have been available since August 2026 in 31 European countries including Germany, making them the first large AI advertising channel that can actually be booked here. ChatGPT Ads are delivered to users on the Free and Go plans; the paid plans stay ad-free. We cover the channel in detail on the ChatGPT Ads page. Google is integrating advertising into its AI surfaces step by step, among them the AI Overviews in search and the Gemini assistant; there, the established Google Ads mechanics merge with the new generative formats. Perplexity, positioned as an AI answer engine, has also announced and trialled advertising formats.
Two consequences follow for advertisers. First: the channel is real and bookable, but young, inconsistent and at very different stages depending on the provider. In Germany, AI ads can currently be booked through ChatGPT Ads; for the other providers the timing is open. Second: the foundations for AI advertising overlap heavily with those for GEO and classic search, meaning clear content, clean brand data and unambiguous entities. The most sensible investment is therefore not media budget alone but media budget on a foundation shared with GEO. As an AI Ads agency we keep the whole landscape in view, separate facts from speculation and set you up so that the work creates value whichever provider launches in Germany next. ---
Paid media and search team
Your contacts for AI Ads.
A fixed circle of paid media and search specialists looks after your project. Personal, experienced and reachable at any time.
Process
How does working with Semtrix run?
First understand and prioritise your AI visibility, then implement and build authority. Getting started follows our thread of diagnosis, decision, delivery and authority. Named contacts stay with you through the whole process, and monitoring, reports and status calls keep it transparent at all times how your AI visibility develops and what your campaigns achieve in AI systems.
Diagnosis
- We analyse your AI visibility through GEO, your product and brand data and your measurement.
Decision
- We set a 90-day roadmap for GEO and AI ads, prioritise by effect, and decide together whether and with what budget AI ads make sense.
Delivery
- We build content, structure and tracking that pay into search, GEO and AI ads, and we set up the campaign.
Authority
- Through GEO we strengthen mentions and sources, so your brand is known in AI systems as a provider and not only as an ad.
Development
- We watch campaigns and providers in AI systems continuously, evaluate results, adjust audiences, bids and budget, and keep GEO and AI ads aligned. ---
Modules
What you get from us: the services and modules of AI Ads optimization.
Generative systems connect brands through entities, not keywords. We bring company name, locations, services and product names into line across the website, directories and structured data. Contradictions between sources are resolved and schema markup is added. That is the basis for a brand being attributed correctly in an AI answer and displayed correctly in paid delivery.
AI systems cite content that answers a question fully and verifiably. We build definition paragraphs, comparison tables and FAQ structures, attach a source and a date to statements, and close gaps along the questions your audience actually asks. This work takes effect immediately through GEO and at the same time supports the relevance of your paid placements. GEO and AI ads draw on the same content here.
LLM Ranking from the Eskimoz App tracks whether and how your brand appears in ChatGPT, Perplexity and the AI Overviews. Monitoring gives the organic position per keyword and any mention in the AI Overviews. OmniChannel maps the funnel. On the campaign side, ChatGPT Ads add the OpenAI pixel, the Conversions API and the connection of third-party measurement. Because ads are labelled as advertising and kept separate from the answers, and because advertisers get no access to conversation content, your own measurement is what carries the assessment of the channel.
ChatGPT Ads are booked through four routes: through OpenAI's Ads Solutions team, through agency partners, through technology partners, and since 31 August 2026 self-service through the Ads Manager. ChatGPT Ads are delivered to users on the Free and Go plans. For management there are geo-targeting, custom audiences and conversion optimisation on top of CPM and CPC bids. What the channel demands in data quality has long been necessary in paid search: clean product feeds, correct prices and availability, a clear campaign structure and brand protection. Shoppiz optimises the Google product feed, and Brand Protector shows who is bidding on your brand. More on the paid media agency page. ---
Our position
AI as an accelerator, not a replacement
With an AI-driven advertising channel in particular, one rule holds: the technology is capable, but strategy, brand stewardship and judgement belong in human hands. We use AI as an accelerator for analysis and monitoring, and we make the strategic decisions with expertise. That is how you avoid misplaced investment in AI ads, a young and fast-moving channel. The same applies to GEO. Leave the decision to a tool and you end up booking what is available rather than what works. ---
Related services
Related services at Semtrix
This page is the umbrella over our work as an AI Ads agency. Ongoing optimisation, the most important single channel and the adjacent disciplines each have their own page:
Semtrix by Eskimoz
What the Eskimoz group means for your advertising in AI systems.
Semtrix is a Global Search agency: we make sure you are found wherever people search. Since 2024 Semtrix has been part of the European Eskimoz group. For you the collaboration stays personal: your project is looked after by a dedicated team in Düsseldorf and Essen. What the network adds is international resources, without any change of contacts or identity. With a channel that launched in 31 European markets at once, that access is a very concrete advantage: we see formats and results from several markets, not just from one.
Through the group we use the Eskimoz App, with modules such as LLM Ranking for GEO, Monitoring for rankings and AI Overviews, Shoppiz for product feeds, Brand Protector for brand protection in paid channels and OmniChannel for conversion analysis. This connection is meant to add, not to replace: Semtrix brings local proximity and eleven years of search experience, while Eskimoz adds technology and European reach. At the European Search Awards 2026 the group was named Best Large Integrated Search Agency.
Ready for paid visibility in AI answers?
We review your AI visibility through GEO, your product and brand data and your measurement. After that you get an assessment of whether and with what budget entering AI ads makes sense, which GEO steps are needed first, and one clear next step. Free and without obligation. Your data stays with us and is not passed on.
Who it is for
Who is an AI Ads agency suitable for?
An AI Ads agency pays off for brands that want to take a position early in a young channel. For companies whose audiences use AI assistants heavily. And for anyone who wants to extend their paid strategy with ChatGPT Ads without pushing budget into half-finished formats. In practice that means online shops with large ranges, manufacturers with products that need explaining, B2B companies with long decision paths, and service providers where the choice of supplier already starts in an AI assistant. For all of them the same applies: an AI Ads agency plans AI ads and GEO together, because both draw on the same data foundation. Book AI ads without GEO and you pay for reach in a system that otherwise does not know the brand. Whether the effort is worth it for you is something we tell you after the analysis, not before. ---
Effort & cost
What influences effort, cost and strategy with AI Ads?
Since AI ads became bookable in Germany, two kinds of cost arise: media costs for delivery, billed through CPM or CPC bids, and the effort for content, structure, data and measurement. How high both come out depends heavily on the starting situation, which is why Semtrix does not work with off-the-shelf packages. Reliable benchmarks for click and thousand-impression prices in the German market do not exist yet, and we quote no guide figures we cannot support. Reliable planning starts with an analysis and a realistic view of the potential. Only then is it decided which services make sense. Blanket promises made without looking at the website, the data and the competition are no basis for that.
A small service provider needs a different setup from a shop with several thousand items.
Technical problems, relaunches or legacy issues determine how much groundwork is needed before the first campaign.
Heavily contested markets require more work on content, GEO and authority before AI ads can carry.
Whether answer-ready content already exists or has to be created changes the effort for GEO and AI ads considerably.
Scattered or contradictory data has to be brought together before AI systems can use it correctly.
ChatGPT Ads have run in 31 European markets since August 2026, and other providers are at different stages. An international focus changes strategy and scope.
Your benefits
Your benefits with Semtrix as your AI Ads agency.
A data-driven approach is standard with us: in the Eskimoz App you follow goals, visibility and conversions. LLM Ranking measures your AI visibility through GEO in ChatGPT and Perplexity, Monitoring shows the organic position per keyword and any mention in the AI Overviews, and OmniChannel maps the funnel. - **An early entry** into a channel that has only been bookable in Germany since August 2026, informed by experience from other European markets. - **A clear separation** of paid AI ads and organic AI visibility through GEO, planned cleanly and measured separately. - **A cross-channel strategy** that pays into classic search, GEO and paid delivery at the same time. - **Named contacts** who follow how ChatGPT Ads and the other AI advertising platforms develop and tell you what has changed. - **A serious assessment** of advertising in AI systems instead of hype: fact and judgement are stated separately. - **Measurable results** through GEO and campaign tracking: more qualified enquiries, not just more AI visibility.
FAQ
Frequently asked questions about AI Ads agencies.
Free analysis
Have your starting position for AI Ads reviewed free of charge.
We review your AI visibility through GEO, your product and brand data, your content and the competitive environment, and show you which steps towards AI ads are worth taking now. Start with a free initial consultation.